KingNewsWire // Press release // The Entire Strøget (main pedestrian street in central Copenhagen) Was Swinging as British Jive Band Celebrated Dianetics’ Diamond Jubilee. Nytorv Square came alive Friday afternoon as Britain’s leading jive and swing band, The Jive Aces, delivered a high-energy performance celebrating authentic 1950s music — a lively musical journey back to the era when Dianetics: The Modern Science of Mental Health by L. Ron Hubbard was first published.
On May 9, 1950 — exactly 75 years ago — Dianetics was released, quickly becoming a bestseller. The book remains popular today, with over 20 million copies on hands of people worldwide and repeated appearances on bestseller lists. The Diamond Jubilee was fittingly marked by a vibrant celebration that drew a large, enthusiastic crowd to the square. Attendees danced and joined in the festivities, while many expressed curiosity about the enduring self-help book that has inspired millions and been translated into more than 50 languages.
Jiving a higher state of mind with Dianetics
To honor this milestone in such a dynamic and engaging way, what better choice than to pair the celebration with the high-energy rhythms of The Jive Aces — Britain’s premier swing and jive band — whose music perfectly captured the spirit of the era in which Dianetics first emerged.
The Jive Aces are internationally renowned for their upbeat performances and infectious swing sound, having performed in over 40 countries and earned acclaim for their musicianship and positive message. As Britain’s Got Talent semi-finalists and ambassadors of feel-good music, the band brought a unique blend of vintage style and modern showmanship to the heart of Copenhagen. Passersby were treated to an unforgettable experience as the band transformed the historic square into a joyful celebration of life, music, and personal growth.
The event was organized in part by New Era Publications International ApS, based in Glostrup, Copenhagen, and one of only two authorized publishers of L. Ron Hubbard’s fiction and non-fiction works worldwide. To mark the occasion, New Era set up a large information stand where visitors where able to learn more about Dianetics, experience a free stress test, and enjoy the live music.
David Hostetler, President of New Era Publications, attended the event and shared in the excitement.
“There could be no more fitting way to mark the anniversary of this life-affirming and innovative book than to have The Jive Aces here,” he said. “Their infectious energy has helped introduce a lot of new people to Dianetics for the first time—a book that offers effective tools for improving lives.”
Dianetics explores the root causes of unwanted emotions, irrational fears, and psychosomatic illnesses, presenting practical methods for achieving greater self-understanding and mental clarity. Its themes resonate particularly well during Mental Health Awareness Month, offering tools that have helped millions find new ways to improve their lives.
One participant, encountering Dianetics for the first time, shared his personal experience during the event:
“I’ve been going through a tough time, and my wife has struggled with sleep issues. After taking the stress test, I finally felt like there was a way forward. It feels like the solution we’ve been looking for — understanding why certain things happen and how we can change them,” he said, visibly relieved and hopeful.
His words reflect a growing awareness that mental health involves more than just managing symptoms — it’s about uncovering root causes and finding meaningful, lasting solutions. This aligns with the evolving perspective of global institutions such as the World Health Organization (WHO) and the United Nations (UN) , which now recognize that true mental well-being includes not only emotional and social health, but also spiritual well-being . In this context, Dianetics offers a unique and effective approach to achieving lasting mental and spiritual wellness.
Developed by L. Ron Hubbard, Dianetics presents a model of the mind that goes beyond the biochemical — recognizing a spiritual dimension essential to true healing and personal empowerment. This perspective resonates with the WHO’s emphasis on holistic well-being and the UN’s acknowledgment of the importance of cultural and spiritual identity in health frameworks. Just as scholars are increasingly advocating for a new paradigm of care, “Dianetics has long provided practical tools to address the root causes of distress, helping individuals achieve greater self-awareness, emotional freedom, and spiritual clarity” says Ivan Arjona-Pelado, Scientology representative to the European institutions and the United Nations.
Applying Dianetics in times and places of crisis
By integrating spiritual health into its core methodology, Dianetics stands at the forefront of a paradigm shift in mental wellness — one that honors the full complexity of the human experience and supports every individual’s right to pursue a life of meaning, purpose, and inner peace. This vision is not limited to theory or philosophy; it has been actively applied in real-world settings, particularly through the humanitarian efforts of the Scientology Volunteer Ministers and Dianetics practitioners.
For decades, these dedicated volunteers have travelled to areas of global crisis, bringing practical tools derived from Dianetics to help individuals cope with trauma and emotional distress. From natural disasters such as earthquakes, hurricanes, and wildfires to war zones and refugee camps, they offer immediate emotional relief through simple yet powerful techniques designed to restore calm, clarity, and resilience. Whether working alongside emergency responders or setting up community outreach centers, the Volunteer Ministers provide non-religious, non-denominational support grounded in the principles of human dignity and self-determination. Their work reflects the enduring relevance of Dianetics as a tool for real-world healing and empowerment, reaching those in need regardless of race, religion, or background.
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